ARMI hold Invite Only Workshop on Emotional Intelligence for Aspiring Entrepreneurs 

ARMI hold Invite Only Workshop on Emotional Intelligence for Aspiring Entrepreneurs 

2nd January 2018

As proponents of entrepreneurship and with a CEO who is passionate about helping to develop the next generation of industry leaders, North Little Rock’s number one marketing agency held an exclusive, invite-only workshop,  investigating Daniel Goleman’s emotional intelligence theory, and how entrepreneurs can apply it to boost success.  

Emotional Intelligence is defined as; the capacity to be aware of, control, and express one’s emotions, and to handle interpersonal relationships judiciously and empathetically. There are conflicting opinions on the role of emotional intelligence in business; however, according to leading author Daniel Goleman, emotional intelligence is what separates the general population from the top performers. During the workshop, ARMI CEO, Reagan Myers revealed Goleman’s five categories of emotional intelligence.

1.    Self-awareness

Self-awareness is having the ability to understand and recognize moods and emotions and the potential effects on others. Self-awareness is generally depicted through self-confidence and the ability to be realistic.

2.    Self-regulation

Goleman explains self-regulation as having the ability to control and redirect disruptive impulses, as well as being able to suspend judgement before taking action. Self-regulation is commonly displayed through integrity and a willingness to change.

3.    Internal Motivation

Being internally motivated by reasons other than status or money and being able to pursue goals with energy and persistence. Hallmarks of internal motivation include a strong drive to achieve and optimism even in the face of failure.

4. Empathy

‘The importance of empathy is often overlooked when it comes to business’ states ARMI CEO Reagan Myers. He outlines that Goleman believes empathy is a crucial component of emotional intelligence. Being empathetic is having the ability to understand the emotional makeup of others, and it is a skill to be able to treat people based on their emotional reactions. Hallmarks of empathy include expertise in building and retaining talent and service to clients and customers.

5. Social Skills

In business, being good in social situations is imperative. In his workshop, Mr Myers described social skills as ‘having the ability to find common ground and build rapport’. According to Goleman, social skills can be defined as having dexterity in managing relationships and building networks. Hallmarks include effectiveness in leading change, persuasiveness, and expertise building and leading teams.

Mr Myers considers emotional intelligence to be a vital trait for accelerating entrepreneurial success. “Having investigated Goleman’s study, it was great to see that we were already practicing many of the components that make up emotional intelligence and I would urge aspiring entrepreneurs to practice emotional intelligence to accelerate their success.”

ARMI is a sales and marketing agency that specializes in personalized marketing campaigns.  The firm uses face-to-face techniques to deliver a unique and personalized brand experience for customers.  The firm is passionate about helping people achieve their goals and reach their full potential, and they are urging aspiring entrepreneurs to practice emotional intelligence.


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